I developed a visual identity that authentically reflects Arena Personal’s core values and professionalism. To strengthen their brand’s digital presence, I created engaging, target audience-specific social media content — including motion graphics — designed to resonate and connect. Additionally, I designed and built a new, user-friendly WordPress website focused on intuitive navigation and a seamless user experience. The result is a cohesive, modern digital platform that strengthens Arena Personal’s brand and simplifies the process for both clients and candidates.