Blumi

Blumi needed a brand identity that could express their Nordic roots, sustainability values, and elegant simplicity within the competitive swimwear market. The challenge was to create a visual language that feels authentic, timeless, and distinct.

I crafted a refined and versatile visual identity, combining editorial-inspired typography with natural, oceanic colors. The identity reflects Blumi’s commitment to sustainability and quality, providing a flexible system for various applications from packaging to digital presence.